WRNGLD
Sub-brand development & e-commerce design for Wrangler
Brand Strategy · Concept Development · Visual Identity · Copywriting
Adobe InDesign · Adobe Photoshop · Figma
WRNGLD is a collaborative conceptual sub-brand developed for Wrangler, reimagining its Western heritage through a modern streetwear lens.
The project focused on strategic positioning, consumer research, and visual identity development to engage a younger audience while staying grounded in the brand’s legacy.
The outcome was a complete brand book defining WRNGLD’s concept, identity, and market approach.
Phase 2 - Brand Experience
I designed a conceptual e-commerce experience for WRNGLD, translating the brand’s streetwear identity into a digital shopping environment. Using Figma, I focused on intuitive navigation and brand consistency, developing the experience through wireframes and a high-fidelity prototype.
E-Commerce Design · UX/UI · Prototyping
Figma
WRNGLD E-Commerce Prototype