WRNGLD
Conceptual Sub-Brand Development & E-Commerce Design for Wrangler
Brand Strategy · Concept Development · Visual Identity · Copywriting · Consumer Research
Tools: Adobe InDesign · Adobe Photoshop · Figma
In Collaboration with Carla G.
WRNGLD is a collaborative conceptual sub-brand developed for Wrangler, reimagining its Western heritage through a modern streetwear lens.
As part of an academic branding assignment, the project focused on strategic positioning, consumer research, and visual identity development to engage a younger audience while staying grounded in the brand’s legacy.
The final deliverables included a complete brand book defining WRNGLD’s concept, identity, and market approach, and an e-commerce prototype translating the brand's identity into a digital web experience.
High Fidelity E-Commerce Prototype
This conceptual e-commerce experience for WRNGLD aimed to translate the brand’s streetwear identity into a digital shopping environment, focusing on intuitive navigation and brand consistency.
E-Commerce Design · UX/UI · Prototyping
Tools: Figma