I'm a Fashion Branding student at the Amsterdam Fashion Institute, and recently completed an exchange semester at QUT Brisbane studying Film Production, Screen Studies, Fashion Communication and Non-Fiction Creative Writing.
My work sits at the intersection of creative strategy, visual storytelling and cultural analysis. I'm drawn to what's below the surface – the gaps between intention and meaning, identity and culture, presentation and reflection. Consumer research and trend awareness sharpen my observations and instill relevance in my work. I use writing as my outlet, moving between cultural interpretation, personal essay, script and copywriting.
Growing up in Canada and pursuing my studies abroad, I've lived across three continents, bringing me a global perspective I continue to expand. As a meaning maker, I think in terms of context, culture and audience, and lead with curiosity and discernment.
Growing up in Canada and pursuing my studies abroad, I've lived across three continents, bringing me a global perspective I continue to expand. As a meaning maker, I think in terms of context, culture and audience, and lead with curiosity and discernment.