The Unfiltered Project
Consumer Research · Concept Development · Visual Identity · Copywriting
Tools: Adobe InDesign
In collaboration with Jimena M.
The Unfiltered Project is an academic branding and research concept exploring the impact of social media on beauty standards and self-perception among young women. Grounded in trend and consumer research, the project resulted in a brand concept centred on authenticity, inclusivity, and self-acceptance.
