Swatch x WNRS
Communication Challenge
Creative Strategy · Consumer Insights · Concept Development · Script Writing
In collaboration with Christina Lai and Sharon Bruck
For this assignment, we developed a campaign strategy responding to a marketing communications brief. The project explored how Swatch could become culturally relevant for Gen Z through a collaboration with We're Not Really Strangers.
Working in a team of three, we took on the roles of strategist, creative, and art director within a simulated agency environment. The final result consisted of a two-minute campaign strategy film, an oral pitch with supporting slides, and an individual research report documenting the insights, analysis, experimentation, and strategic decisions behind the campaign.
