Companion
Collaborative Brand Concept & Launch Campaign
Deliverables: Brand Book, Campaign Video, OOH Advertising, Launch Strategy, Physical Presentation
Brand Identity · Concept Development · Copywriting · Visual Storytelling · Consumer Insights
Tools: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro
Companion is a conceptual travel brand developed as part of an academic branding assignment at the Amsterdam Fashion Institute.
Stemming from the curious and restless spirits of young people who seek adventure, Companion was created to fill a gap in the travel backpack market: led by a grounded yet playful approach to exploration.
Phase 1 - Brand Book
Collaborators: Jimena M., Sharon B., Taliyah Z.
Phase 2 - Launch Campaign
Companion extended into a launch campaign supported by a short hero film, OOH advertising, an immersive table presentation, and a supporting communication strategy.
The project focused on translating the brand into a cohesive narrative across video, print, and campaign planning.
Consumer Insight: Young people desire travel and exploration, yet are hesitant to do it alone.
Campaign Development · Creative Direction · Visual Storytelling · Videography · Editing · Photography · Styling
Collaborators: Jimena M., Sharon B., Leah O., Léa E., Taliyah Z.
Out-of-Home Campaign Assets
Co-developed OOH advertising as part of the launch campaign, contributing to photography, styling, image editing, visual direction and copy.
Styling
Table presentation
Immersive bedroom-style presentation and communication plan, transforming the campaign strategy into a lived-in environment.
