The Bedroom Campaign
Worldbuilding for Sandy Liang
Brand Identity · Concept Development · Copywriting · Visual Storytelling
InDesign · Midjourney
For this insight deck, I developed a conceptual brand world for Sandy Liang centred around the bedroom as a site of intimacy, nostalgia, and girlhood.
Through visual research and brand analysis, I explored how themes of solitude, femininity, and self-reflection could extend Sandy Liang’s existing universe into an introspective concept.
The Bedroom Campaign uses AI-generated imagery created by written prompts to evoke softness, femininity, and emotional interiority. The outcome took the form of an editorial-style zine created in InDesign, communicating a cohesive internal world aligned with the brand’s identity.
